Our Team
We were born to Create value for customers now and into the future
The team at ProcuSports has a combined total of over 10,000 Road Cycling race days spanning the last 30 years, and is ably led by Matt Wilson and Ben Kersten. Together they oversee, coordinate and implement innovative ways to deliver value to customers through successful cycling events.
Find out more about Matt, Ben and the rest of the team.
Director
Matt signed his first professional cycling contract in 2001 with top French WorldTour Team la Française des Jeux. During his 11 years at the top of world cycling, he built a reputation as one of the sport’s most trusted domestiques and leaders, and a specialist in the one-day Belgian Classics and longer Tours.
He helped teammates to multiple World Cup, Grand Tour and Tour de France wins including a Green Jersey in 2003 with team mate Baden Cooke as well as personally winning the 2004 Australian Road Cycling Championships and the 2007 Herald Sun Tour.
Due to the reputation he garnered over a decade in the pro peloton, Matt was offered a position as a Sports Director with the newly created WorldTour Team Orica-GreenEDGE (now Mitchelton-Scott), when he retired from racing in 2012. Since then he has continued to lead some of the best talent in Australia and around the world.
In 2017, he founded the Australian Cycling Academy (ACA), a not-for-profit cycling development program for men and women based on the Sunshine Coast, Queensland. Over the past 3 years, the ACA has grown into one of the leading development teams in the country with 7 staff and 21 riders.
Credentials
Co-Founder – Australian cycling academy, 2017 -2020
Sports Director – Mitchelton-Scott Worldtour Pro Cycling Team, 2012 – Present Day
Cycling Career
- La Française des Jeux, based in Nice, France
- Unibet, based in Monte-Carlo, Monaco
- Team Type 1, based in Los Angeles, USA
- Garmin Slipstream, based in Girona, Spain
- Orica-GreenEDGE, based in Girona, Spain
- 2000/2001 2 Stage wins the Tour de l’Avenir, France
- 2002 Stage winner Herald Sun Tour, Australia
- 2004 Australian Road Cycling Champion
- 2007 Herald Sun Tour, stage 1 and overall victory, Australia
- 2008/2009 – KOM overall, Tour of Ireland
- 2008 Stage winner Cascade Cycling Classic, USA
Director
Credentials
Co-Founder – Australian cycling academy, 2017 -2020
Cycling Career
- Level 2 cycling coach
- AIS Performance Coaching and Leadership Program
- Public speaking
- U.S Pro Criterium Champion
- Commonwealth Games Gold Medallist – 1km TT
- World Silver Medalist – 1km TT
- 32 x Australian Track Champion
3 x Junior World Champion (2 x World Record)
World Cup Champion – 1km TT
With 17 years on the World Tour circuit, Henk is one of the most experienced cycling professionals in Australia. In his long career, Henk won 12 top UCI ranked events including the Australian national road race title in 1999 and podiums in Classics Gent Wevelgem
and Paris-Tours. Henk retired from competition at the end of the 2008 season and was subsequently appointed Sports Director of the Fly V-Successful Living team and also for the Drapac Pro Cycling Team in 2014.
Henk has also work as an analyst and commentator for SBS for Australian Television during cycling race coverage, including the Tour de France.
Achievements
- 2 TDF competitor
- 2 Giro D Italia Competitor
- 2 Vuelta Espana Competitor
- 8 World Championships competed in for Australia
- 3rd in World Championship teams Pursuit 1991
- 2 Time Olympic Games representative , Barcelona 1992, Sydney 2000
- Commonwealth games Gold Medalist 1994 TTT (World Record
- 1999 Australian Professional Road race champion
- 2000 US Pro road Champion
- 2002 US Pro Criterium Champion
- Australian Road Cyclist of the year 1997
- Australian Cyclist of the year 1997
- Professional cyclist for 17 years
- SBS Cycling Analyst
- Level 1 cycling coach
Stu Shaw has been immersed in elite sport his entire life and his path to cycling was unusual. A schoolboy Rugby State Captain, he crossed to professional triathlon and won medals at two separate World titles and completed three lronman races. He then switched to cycling in 2005. His diverse knowledge of high-performance sport and over 12 Years in continental and professional continental cycling teams has given him a unique perspective on athletic development.
Achievements
- Personnel athlete development
- Level 2 cycling Coach
- Experienced at coaching athletes from beginners to national champions
- 13 years racing at UCI Professional Continental or Continental level
- Winner Australian National Road Series overall
- UCI Stage wins in Asia, Europe and Oceania Tours
Sally joined the ProcuSports team in 2018 and oversees the team’s media, marketing and digital channels. With a background in fashion, luxury brands and events, Sally brings over 15 years of experience in media, communications and marketing, with a specialty in e-commerce, digital and social strategy.
Achievements
- Bachelor’s Degree – Media & Communications (Monash University)
- E-commerce and digital strategy to expand the reach and conversions for brands
- Social media strategy
- Media and marketing strategy
Rory is a young, dynamic, professional videographer and student at the University of the Sunshine Coast.
He has earned himself a great reputation over the past three years and has a growing client base including the ACA, USC and USC international.
Achievements
- Digital content
- Video production
Dave has over 10 years’ experience as a head bicycle mechanic in Continental Pro Cycling Teams at NSWIS and the Australian Cycling Academy.
Aaron brings over 20 years’ experience working with national and international brands in the sport, leisure, tourism and events industry. He is an expert in building high value quality stakeholder relationships in government, industry, business, media and community.
- Bachelor of Management
